What is it and why do you need it?
Not understanding the importance of branding is probably the largest mistake a company can make. A brand is, a name, design scheme, music/jingle, a face, a voice, or animation that is associated with the product or service you provide. However some of our clients have had enormous success by using their message as the actual brand. Brand recognition and other reactions are created through the influence of advertising, design, and media commentary. You must create associations and positive expectations around it. A brand can be developed to help you’re market understand where you are, and why they need your service or product. It is possible for your company to use your message as the brand. This is a task not for the unexperienced. When correctly implemented your ad dollars become much more effective. When done incorrectly your add dollars actually can hurt your image. Ask yourself if your brand is selling what you’re selling and building your image, or… is it feeding some creative persons, or… even your ego?
The Eagleville Marketing Group has helped many companies grow thru proper branding. We know exactly how to accomplish the task of building a favorable brand.
It is imperative that your market remembers you immediately when they arrive at the decision to buy a product or service you provide. A retail or service company without a brand will eventually be driven out of business by a competitor that is building a brand.